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Its a good quick read! You can skim: he should’ve had a better editor. Its really about marketing – in lay terms – and what motivates people in their buying decisions, and how this knowledge is used to manipulate buyer behavior. It also covers social behavior and the underlying factors in the choices we make: and they’re not what you’d think.

He’s had an amazing life: suffered 3rd degree burns on 70% of his body when fifteen. He’s spent the past 30 years slowly reconstructing and healing, mainly through force of will and the simple desire to survive.

I say: A – (the minus for wordiness)

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